Hello, my name is Loryn Canty!
I am a UX Design and Organizational Studies student at the University of Michigan interested in product management, digital strategy, and user centered design.
With experience across communications, marketing, and analytics, I enjoy building experiences that make information more accessible and engaging.
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Featured Work
Marketing Manager
415K+ SOCIAL MEDIA VIEWS
Operation Breast Density is a nonprofit focused on raising awareness about breast density and the importance of early detection.
As Marketing Manager for Operation Breast Density, I develop social media and outreach strategies across TikTok, Instagram, Facebook, and LinkedIn to make complex healthcare information more engaging and accessible. Through audience engagement analysis, content strategy, and digital campaign planning, I helped grow TikTok content to over 415K+ views while increasing overall social reach.
In addition to social media management, I contribute to outreach and promotional planning for multiple community events, including Ladies Nights, fundraising initiatives, and brand partnership events. My work includes developing outreach strategies, identifying target audiences, designing promotional materials, drafting communication templates, and supporting multi platform engagement efforts.
Event Campaign Strategy
Outreach Example
Event Flyer
Top Content
Communications and PR Intern
10+ PUBLICATIONS
As part of the Victors Internship Program, I support communications, historical documentation, and digital media operations across multiple varsity athletic programs, including track & field, cross country, and men’s gymnastics.
My work combines editorial writing, content organization, data research, and media support to help preserve program history and improve athlete and team storytelling.
Editorial Content
Write and publish athlete and team focused articles for Michigan Track & Field, Cross Country, and Men’s Gymnastics
Update athlete biographies and roster information to maintain accurate digital records
Assist with photo organization and media asset management for athletic communications
Conduct historical research and statistical tracking related to team achievements and athlete recognition
Wrote code to help organize and identify historical records more efficiently
Support archival and documentation efforts across multiple varsity programs
Research & Data
Assist with live event operations and real time social media updates
Support communication workflows during competitions and athletic events
Game Day Support
Co-VP of Marketing
INCREASED MEMBERSHIP
Develop branding materials and promotional content for professional development events, networking initiatives, and student engagement campaigns within BBUS.
My work supports large scale campus events including a corporate networking dinner attended by over 100 students, recruiters, and professors, as well as a business case competition featuring $2,250 in combined prizes. Through digital marketing, event promotion, and branded communication materials, I help increase event visibility, student engagement, and professional participation across the organization.
